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Our Story

Curve Focused Since 1921

Creating plus-size bras that support you better, last longer and stay comfortable all day doesn’t happen overnight. We’ve been at it for a hundred years — right here from our New York City sewing studio.

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From our wire-free MagicLift® to the Wonderwire® redefining support — here's what you're loving (and wearing) most.
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About Glamorise Underwire Bras

An underwire bra is a bra that has thin, semi-circle plastic or metal underwires sewn into each cup. Underwire bras comfortably shape the bust and provide lift and support. This bra style is a popular option for everyday wear for women of all bust sizes. Underwire bras are a great option because they provide support and shape throughout the day. An underwire bra creates a softly rounded bust shape and flatters your natural figure.

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★★★★★

Most comfortable bra I have ever worn. The fit is much better than in-store purchases of same or comparable bra.

- Annette J.

★★★★★

Glamorise bras are so well made and comfortable. They fit well and offer support I've struggled to find in other brands.

- Georgie M.

★★★★★

This is the only company I have found that fits me properly. Recommend them for girls who don’t fit the "norm" bra mode.

- Debra L.

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